ABOUT

INK was approached by the Sony Honda Mobility to support and produce a hero CGI film and imagery that would launch their inaugural EV car: the AFEELA.

Using the concept of 'Tidal' as our inspiration, we designed and crafted a film that would envelope the car in a calming environment where the subtle power and beauty can ebb and flow. Working collaboratively with the team at Sony Honda, the film is a calming combination of pastel tones and gradients to showcase the balanced unity in the design.

Showcasing for the global premiere at CES 2023, the AFEELA has since gone on to win a number of Best of CES Awards.