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The brief was to encourage Millenials to put down their devices, dust off their sports equipment and get back to the things they loved doing. The creative was sports equipment singing a sad love song to their owner.

Our approach was to shoot live-action with hand puppets. We used a location that could be used to look like different locations for the eight films.

The result is a call to action, a song, sung from the heart for a funny if melancholy reflection on happier times. The campaign was run on Instagram to the age-appropriate demographic.