ABOUT

We've just completed our second Christmas project together with HyperX, "Game with those who matter". Directed by Dan Richards, working alongside HyperX, A+C has brought to life a simple but wonderfully visual script starring our stop motion family Grandpa, Mum, big sister and her little brother. Little B is keen to share his sister's cool HyperX gear, but she doesn't want to share. A relatable tale of sibling boundaries and compromise.

Dan worked with our illustrator, James Dyer, to create the perfect aesthetic to evolve the characters from last year's spot of Grandpa, Mum, and Big Sister and introduce our new character, Little Brother. The A+C model makers endeavoured to keep the spirit of James' drawings for the final models and sets, which we're delighted with.