ABOUT

The Lemon Street Market needed a refresh to refine the brand. They had been a staple in Truro for over 20 years with their space showcasing the best in local goods and services, helping retail and hospitality businesses in Cornwall. It is essentially at the heart of the historic town of Truro. We worked on creating a fresh new identity for them using elements of their beautiful heritage to blend the past with a modern application.

To promote the area, invite more visitors and refresh their image we worked incorporating the history of the market whilst fusing the new direction of the brand. Working across digital, social, print and signage we created a new brand and typeface for Lemon Street Market, taking influence from traditional street signs painted in the early 1920s. We felt a heavy emphasis on heritage and the long history of the market in Truro was essential to the brand’s new identity. Complimenting the past with the modern as Lemon Street Market has been an important piece of history for Truro in the last century. The space has been used as a market, even a garage and remains a key part of the important historical area of Truro called Lemon street.

The bespoke font is a humanist style bold condensed sans serif, that takes its character from the traditional signwriting methods used for the original street signs. Primarily used as a display font, we adapted for Lemon Street Market into a full typeface, full of character in both upper and lowercase including a full number and symbol set. The new unique typeface will be identifiable and recognisable exclusively as Lemon St Market. The newly designed brand will be used throughout the market and in key wayfinding positions. It will also be used in merchandise and marketing opportunities to promote the market in the city of Truro.