ABOUT

Selling hampers is one thing, but this brand truly lives on providing meaningful experiences. Established in 1979 Hampers,com has longstanding foundations in the craft of gift-giving. They recognise the meaningful experiences a selection of products actually makes, and as a result, our concept revolved around that ideal. They needed a revitalised brand for contemporary audiences and newer products that presented a world of opportunity. Having been a brand of hamper excellence for almost four decades we needed to find the balance between heritage and future.

Our objective was simple using emotive penmanship to capture the essence of the brand through handwritten notes in the imagery, accompanying copy and overall consumer experience. A distinctive brand against the new swathes of cheaper, low quality hamper brands. Instantly recognisable, the bold mark retains the familiarity of being handwritten while promoting a joyful gift-giving experience. A seal of approval which is wrapped in a heartfelt mission statement; "Savour the Occasion". We built a brand theory to be handed to collaborative studios and aimed to capture the imagination of the team members from board to warehouse.