About me

I am a research-led Content Strategist and Editorial Operations leader who specialises in building resilient content ecosystems in high-stakes, regulated industries. I specialise in the end-to-end process, taking a project from high-level strategic planning and deep-dive SEO research to granular execution and final polish.

With over five years of experience in FinTech and financial education, I bridge the gap between SEO/analytics and accessible storytelling. My approach combines the intellectual rigor of an MA in the History of Ideas with the technical precision of a veteran content SEO. Whether it's auditing a 2,000-page library for E-E-A-T compliance or navigating regular Google algorithm updates, I prioritise content that builds long-term trust and user value. By implementing AI-assisted workflows and standardised processes, I've successfully increased production speeds by 20% without sacrificing the intellectual rigour required for Your Money, Your Life content.

I am most engaged when working on projects with a clear mission, where content solves real problems and improves access to vital information. I am particularly motivated by work that delivers a net positive impact, whether that's democratising financial wellbeing, promoting sustainability, or contributing to thoughtful, long-term change in how people engage with the world.

Skills

B2B, Content, Content Management, Copywriting, Editing, Email Marketing, Marketing, Marketing Strategy, Proof Reading, Search Marketing, SEO, Strategy Planning, Writing

Sector Experience

Charity / Not for profit, Communications, Finance, Marketing, Media, Sports, Startups