James' work
About James
I am a research-led Content Strategist and Editorial Operations leader who specialises in building resilient content ecosystems in high-stakes, regulated industries. I specialise in the end-to-end process, taking a project from high-level strategic planning and deep-dive SEO research to granular execution and final polish.
With over five years of experience in FinTech and financial education, I bridge the gap between SEO/analytics and accessible storytelling. My approach combines the intellectual rigor of an MA in the History of Ideas with the technical precision of a veteran content SEO. Whether it's auditing a 2,000-page library for E-E-A-T compliance or navigating regular Google algorithm updates, I prioritise content that builds long-term trust and user value. By implementing AI-assisted workflows and standardised processes, I've successfully increased production speeds by 20% without sacrificing the intellectual rigour required for Your Money, Your Life content.
I am most engaged when working on projects with a clear mission, where content solves real problems and improves access to vital information. I am particularly motivated by work that delivers a net positive impact, whether that's democratising financial wellbeing, promoting sustainability, or contributing to thoughtful, long-term change in how people engage with the world.
With over five years of experience in FinTech and financial education, I bridge the gap between SEO/analytics and accessible storytelling. My approach combines the intellectual rigor of an MA in the History of Ideas with the technical precision of a veteran content SEO. Whether it's auditing a 2,000-page library for E-E-A-T compliance or navigating regular Google algorithm updates, I prioritise content that builds long-term trust and user value. By implementing AI-assisted workflows and standardised processes, I've successfully increased production speeds by 20% without sacrificing the intellectual rigour required for Your Money, Your Life content.
I am most engaged when working on projects with a clear mission, where content solves real problems and improves access to vital information. I am particularly motivated by work that delivers a net positive impact, whether that's democratising financial wellbeing, promoting sustainability, or contributing to thoughtful, long-term change in how people engage with the world.