ABOUT

Ronin is the name of one of the advertisement agency who I worked for. It's a japanese word, is the name for ex warrior samurais. My intention was to create a logo with shapes that link strongly to the samurai culture. The reason that the foot of the ‘R’ is longer is because it is supposed to be a saber cutting the ‘O’. I experimented with diagonal lines and with origami inspired patterns, using straight, rigid lines. The colour palette was inspired by ancient japanese paintings.