Matteo Ruisi Founder and creative

ABOUT

After ten great years working in the UK, I returned to Italy when a company offered me an opportunity.

My time there was brief — just two months.
After a crash course in workplace dysfunction and toxicity, I decided to show myself the door.

That experience crushed me, my wife, and our bank account. So I was determined to turn it into something meaningful.
That’s how Polline (which means pollen in Italian) was born.

Polline is more than just an internal communication consultancy focused on wellbeing — it’s a mission to change the way people experience work.

We created what we call Cultural Pollination: a method that blends neuro-communication, memes, informal language, illustration, and radical simplicity — all designed to spark change without anyone feeling forced into it.

One of our signature tools is the Osmosettis: memes, stickers, games, bite-sized content and more, all crafted to spread key messages and help company culture blossom effortlessly.

LinkedIn is our main playground. We grew from 0 to 3,500 followers in just 5 months, with a CTR of over 200%, and more than 1 million impressions.

To us, that’s a clear sign: people are hungry for a different way of doing things.

In short, Polline doesn’t shout through a megaphone.
We plant the seeds — and let a healthier workplace culture do the growing.

MADEIT CREDITS

  • Matteo RuisiClient
Annual 2025 ShortlistPolline – Cultural PollinationSelf Initiated Annual 2019 JudgeAdvertising: Print Project featured: on 13th July 2025 Contributor:

Matteo Ruisi has been a Contributor since 25th November 2015.

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Polline – Cultural Pollination

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