ABOUT

A one-off 'protest' press ad targeted at Financial Times readers to help with the lobbying of government to follow in Denmark's footsteps phasing out fossil fuel licence renewals. It featured on a day of debate in the UK government regarding the subject with industry leaders. The ad used a subject headline and design not normally associated with Greenpeace to catch attention. The subtle pink of the FT paper itself enhanced the 'bacon stamp' effect.

Creative Director: Louise Sloper, ECD: Brian Cooper, Writer: Brian Cooper, Designer: Louise Sloper