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What happens when you make London wait? Uber were looking for memorable content to support their campaign to raise awareness of Transport for London’s consultation on private hire regulations in the capital. With under 3 weeks to deliver something stand-out, and on a very tight budget, Creature created #KeepLondonMoving. The video content brought into plain view how Londoners reacted when they were forced to needlessly wait five minutes between booking an Uber and being able to start their journey - one of the more ridiculous proposals put forward by Transport for London. The result - TFL scrapped their plans.