ABOUT

Brief
People shop by recognition and buy with their trust. With this in mind we would like to develop our range of soaps to clearly show simplicity & strength. A look that will last years, be part of peoples everyday & grow into an iconic brand.

Solution
It's easy to follow current trends in design and end up with something pretty instead of functional. I developed this structure and droplet shape to become the core of the design. Adding scent variants within that structure strengthened the feel and the bold blue unifies the range.