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Staropramen is on a mission to own the film space – big screen and small. To highlight Staropramen as the perfect refreshment for a movie night-in, we were tasked with creating an unexpected brand act – something which elevated the experience of bringing the magic of the cinema to the home.

You can’t watch a film without snacks. But, in the close quarters of a home screening, rustling bags and crunching sounds can interrupt the main event. We recreated the taste of the cinema on silent mode...

Introducing: the Shhnackaron.

Sweet/salty. Sophisticated. Silent. The popcorn-flavoured macaron elevates the iconic movie snack for film nights of uninterrupted pleasure. And pairs perfectly with the bitter finish of a Staropramen.

Delivered to influencers in a specially-designed silent packaging, the Shhnackaron quietly delivered the Staropramen message across social media. It even got the Hollywood seal of approval from Orlando Bloom.