ABOUT

THE CHALLENGE:

Transform a traditional communication approach based on tired print materials into a fresh experience, to deliver insight into a rare health condition to a busy target audience.

THE SOLUTION:

Create an augmented reality app which reacts to a printed image and animates the human body in front of people’s eyes, allowing them to interact and learn more.

THE RESULT:

The app explained the disease visually, highlighting it as something that can be spotted and treated – easy when you know what to look for.