bmore
Dummer
ABOUT
THE CHALLENGE:
Transform a traditional communication approach based on tired print materials into a fresh experience, to deliver insight into a rare health condition to a busy target audience.
THE SOLUTION:
Create an augmented reality app which reacts to a printed image and animates the human body in front of people’s eyes, allowing them to interact and learn more.
THE RESULT:
The app explained the disease visually, highlighting it as something that can be spotted and treated – easy when you know what to look for.
Back to Augmented Reality App project
Joe Bracken
Account Manager, Grammatik
United Kingdom