Charlotte May
Director / Photographer
ABOUT
Below the Surface is a visual exploration of the core elements that define Elemis skincare: water, nature, and potent active ingredients. This still life series presents each product suspended in gently rippling water—floating just above softly warped visuals of the ingredients that power them. Padina Pavonica, Chlorella, Ginkgo, Rose, Hyaluronic Acid, Vitamin C and marine algae all appear as abstracted forms beneath the surface, shifting and bending with the movement of water to create a surreal, dreamlike environment.
MADEIT CREDITS
Annual 2025 ShortlistBelow The Surface for ElemisPhotography
Project featured: on 9th July 2025










