Bob Lynch Designer and Art Director

ABOUT

Defining and creating an inclusive yoga brand with rural roots and humble beginnings.

Working side by side with owner, instructor and partner Lizzie Marlow, we identified an opportunity for a welcoming yoga studio that has accessibility and nature at its heart. A peaceful and calming place where anyone is welcome, and anyone can learn. Rural Yoga unifies and enriches people of all ages, abilities and backgrounds.

Mindfullness and a connection to earth is communicated via the tranquil pastel palette, inspired by rising suns, skies, woods, meadows and coasts. A collection of delicate illustrations of British wild flowers serve as patterns that work in combination with typography to create a varied and unified visual identity.

The construction of the bespoke wordmark playfully references balance and posture, with the ‘R’ in Rural reflecting its form through the ‘Y’ in Yoga. Rural Yoga has universal appeal and retains the modesty, personality, positivity and energy of its owner. The branding has provided the perfect platform to grow the business into 2021 and beyond.

MADEIT CREDITS

  • Rural YogaClient
studiopro:Bob was verified as a studiopro on 18th March 2022

Rural Yoga Branding

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