ABOUT
Defining and creating an inclusive yoga brand with rural roots and humble beginnings.
Working side by side with owner, instructor and partner Lizzie Marlow, we identified an opportunity for a welcoming yoga studio that has accessibility and nature at its heart. A peaceful and calming place where anyone is welcome, and anyone can learn. Rural Yoga unifies and enriches people of all ages, abilities and backgrounds.
Mindfullness and a connection to earth is communicated via the tranquil pastel palette, inspired by rising suns, skies, woods, meadows and coasts. A collection of delicate illustrations of British wild flowers serve as patterns that work in combination with typography to create a varied and unified visual identity.
The construction of the bespoke wordmark playfully references balance and posture, with the ‘R’ in Rural reflecting its form through the ‘Y’ in Yoga. Rural Yoga has universal appeal and retains the modesty, personality, positivity and energy of its owner. The branding has provided the perfect platform to grow the business into 2021 and beyond.
Back to Rural Yoga Branding project
Dan Ayris
Midweight Graphic Designer, Whistlejacket London
United Kingdom
Racheal Kazembe
Graphic Designer
South Africa
Léa FRANCESCHINI
Brand Designer, LEA1993DESIGN
France
Lee Stuart Shepherd
Senior Creative Designer
United Kingdom
John Diss
Art Director, Freelance
United Kingdom
Lee Durman
Designer, Durmo
United Kingdom
Ani Plankova
Artist,Graphic Designer,Digital Artist Freelancer, ArtLands
Bulgaria
Emilia Mohan
Illustrator, Freelancer
Romania
Iris Caro Chavalera
Illustrator / Animator / Rigging Artist, Iris Caro
Germany
Michael Tomes
Founder, Creativepool
United Kingdom