ABOUT

Concept
To celebrate CSR2 introducing 16 legendary cars as part of their new in-game Legends pack, we created a trailer to highlight their emotional impact on car lovers through time.

Execution
Focusing on three legends from the 70’s, 80’s, and turn-of-the-millennium, we aimed to capture the nostalgia they evoke to communicate the message that these incredible vehicles were not only head turners then, but they’re still turning heads today.

Results
The Legends trailer was CSR2’s most successful video content to date in terms of views and shares in 24 hours for our client Natural Motion on Facebook, creating an emotional hook for players to get involved and play. Hit the button for ultimate funk, synth and hip hop vibes.