Chris Bicourt
Senior Marketing Manager, EMEA
ABOUT
Launching legendary comic artist and illustrator Mark McKenna's original graphic novel required an approach that reflected the dynamic, action-packed nature of the story. Examining his audience I realised that we needed something that would tap into the 80s sci-fi and comic fan base. Briefing the video editor, I provided similar examples and went back and forth until we had something that matched the tone of the Terra Virtua brand and suited Mark McKenna's personal style.
MADEIT CREDITS
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Chris BicourtCreative Director