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With Brand and Deliver’s Promotions team having secured a fantastic partnership between Kaspersky Lab Anti-virus software and Sony’s ‘Pixels – The Movie’, we were to create a 30 second animation for Kaspersky, being able to utilise the Pixels theme and footage to promote the brand.

Pixels – The Movie is about the retro-arcade game characters attacking Earth and it’s up to a few heroes (Adam Sandler and co) to stop them.

Our ‘Kaspersky Lab’ 2D animation, created in Adobe Illustrator, After Effects and Cinema 4D tells the story of a person using a tablet device, before it’s attacked by a digital threat. With the threat being the Pixels arcade characters, we edited real footage from the film into the animation. The Kaspersky lab software then kicked in to eliminate them and save the day.