ABOUT
With Brand and Deliver’s Promotions team having secured a fantastic partnership between Kaspersky Lab Anti-virus software and Sony’s ‘Pixels – The Movie’, we were to create a 30 second animation for Kaspersky, being able to utilise the Pixels theme and footage to promote the brand.
Pixels – The Movie is about the retro-arcade game characters attacking Earth and it’s up to a few heroes (Adam Sandler and co) to stop them.
Our ‘Kaspersky Lab’ 2D animation, created in Adobe Illustrator, After Effects and Cinema 4D tells the story of a person using a tablet device, before it’s attacked by a digital threat. With the threat being the Pixels arcade characters, we edited real footage from the film into the animation. The Kaspersky lab software then kicked in to eliminate them and save the day.
MADEIT CREDITS
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Sony Pictures & KasperskyClient
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Rob PrattCreative Director -
brand&deliver
Back to Pixels & Kaspersky project
Andre Van Dyk
Creative Director, Global Vision International
South Africa
NIshant Bahukhandi
Animation Director, freelancer
India
Dan Dowker
Artworker & Motion Graphics, Live & Breathe
United Kingdom
Aniela Ariton
Illustrator, Freelance
Romania
Tyler Berry
Design Director, Superunion
United Kingdom
Miritec
Ukraine
Alexandra Schott
Marketing Director
United Kingdom