Ekstasy London

ABOUT

For the last 20 years, Magic Breakfast charity has been fighting food poverty in UK schools. Ekstasy proposed the world's first NFT integrated ad campaign to raise awareness for the charity in an innovative way.

We created the NFT strategy and the assets, which were a tv ad, a radio ad and a DOOH ad that show the importance of breakfast in the life of a young student.

The creative assets were auctioned on OpenSea. com - the world's largest marketplace for NFTs. Also, the media plan included its distribution across the most significant UK channels.

As a result, we received high press coverage from the most important media and TV channels and significantly impacted the NFT's Twitter and Instagram communities.

MADEIT CREDITS

  • Magic BreakfastClient
  • Daniele PrinaSound design, Mix and Master
  • EkstasyCreative Advertising Agency
  • Fabio Di SantoSound design, Mix and Master
  • Jack SnellingIllustrator and Animator
  • Mike SaraswatHead of Campaign
  • Sophia DettmerHead of Marketing
  • * Ekstasy
  • * ClĂ©ment BrunsonCreatives
Annual 2022 ShortlistWorld's First NFT Ad Auction - Magic BreakfastWave Contributor:

Ekstasy has been a Contributor since 25th November 2015.

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World's First NFT Ad Auction - Magic Breakfast

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