ABOUT

A social-first campaign where Minecraft partnered with Ice Cube to become a “Minecraft Cube Claims Adjuster.” Players submitted their in-game losses (blown-up builds, lost items, etc), and Ice Cube reviewed each “claim” in fast, meme-heavy, internet-brainrot style videos, tailored to an audience that adores absurd humour. The experience included a playful in-game add-on that brought insurance to Minecraft’s gaming world.