ABOUT

The Brief
Since 1907, Dunhill has searched the world in an uncompromising quest for tobacco of exceptional depth, flavour and complexity to deliver the epitome of smoking excellence. Heritage Cigars by Dunhill is the latest offering from the brand which celebrates the rich history of Dunhill creating award winning, 100-rated cigars.

The brief was to develop a strategic position and pack design to define a new range inspired by the look and feel of the vintage Dunhill cigars from their halcyon years. The look and feel needed to reflect the outstanding cigar, which boasts an exciting harmony of full-bodied flavours of tobaccos from the world’s best growers.

The Work
The result is presented in exquisitely crafted new packaging, which confidently celebrates the unique history of Dunhill. In the same way that the cigars have been meticulously selected, so have the materials used for this authentic packaging collection.

The handmade untreated cedar box, using interlaced finger joints, pays homage to the award winning Cuban Dunhill cigars of the past. The traditional hinge and clasp finished in aged brass patina adds a touch of grandeur and embellishment along with the polished ‘100 rated’ awards which appear on the inner lid - all inspired by the vintage Dunhill Havana collections.

The branding is focussed on the Dunhill signature evoking the personal and handcrafted nature of the design and depicting the iconic status of the cigars encased within. Inside the box, the cigars are bundled together with gold satin ribbon, reflecting the ‘cabinet quality’ status of these highly regarded cigars. The banderoles, printed using a rich combination of gold and red, are designed to signify how each cigar is lovingly crafted.

Overall, we wanted to tell the story of a legend revisited with our positioning and design for the Dunhill Heritage range. As well as the impeccable credentials of the Dunhill brand, our design highlights the craftsmanship and attention to detail that has gone into making every single cigar in the last century.