ABOUT
Without a fixed address of their own, homeless people find themselves in a lose-lose situation where not having a home makes it virtually impossible to open a bank account. Without a bank account they can’t claim benefits or store their money. Without an address and a bank account its harder to secure a legitimate job. All of which makes it harder to find a home. It’s a vicious circle that prevents these people from re-joining society’s system.
HSBC UK’s values are OPEN, CONNECTED and DEPENDABLE, and the bank believes that as a nation, and as individuals, we thrive more when we are connected to something bigger than ourselves. Our brief was to help HSBC UK reconnect the homeless back into society.
MADEIT CREDITS
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HSBCClient
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Amirah HajatAccount Manager/Executive -
Bryan RiddleDesigner -
Craig HuntCreative -
Eleanor MetcalfStrategists -
James HumphreysCreative -
Luke ThorntonAccount Director -
Olivia TaylorAccount Manager/Executive -
Omar El-GammalStrategy Director -
Tom LawrenceProducer -
PHDMedia Agency -
Wunderman Thompson -
Steve AldridgeChief Creative Officer -
Mike WatsonCreative Director -
Mike WatsonCreative Director -
Claire ChislettBusiness Director -
Graham ChannonDesigner
Wunderman Thompson has been a Contributor since 25th November 2015.