Wunderman Thompson London

ABOUT

Without a fixed address of their own, homeless people find themselves in a lose-lose situation where not having a home makes it virtually impossible to open a bank account. Without a bank account they can’t claim benefits or store their money. Without an address and a bank account its harder to secure a legitimate job. All of which makes it harder to find a home. It’s a vicious circle that prevents these people from re-joining society’s system.

HSBC UK’s values are OPEN, CONNECTED and DEPENDABLE, and the bank believes that as a nation, and as individuals, we thrive more when we are connected to something bigger than ourselves. Our brief was to help HSBC UK reconnect the homeless back into society.

MADEIT CREDITS

  • HSBCClient
  • Amirah HajatAccount Manager/Executive
  • Bryan RiddleDesigner
  • Craig HuntCreative
  • Eleanor MetcalfStrategists
  • James HumphreysCreative
  • Luke ThorntonAccount Director
  • Olivia TaylorAccount Manager/Executive
  • Omar El-GammalStrategy Director
  • Tom LawrenceProducer
  • * PHDMedia Agency
  • * Wunderman Thompson
  • * Steve AldridgeChief Creative Officer
  • * Mike WatsonCreative Director
  • * Mike WatsonCreative Director
  • * Claire ChislettBusiness Director
  • * Graham ChannonDesigner
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