VCCP
London
ABOUT
Our campaign for Wispa Gold Hazelnut Flavour, ‘A New Type of Gold’, was housed exclusively on Twitter, with each livestream, user interaction and the competition mechanic itself taking place on the platform.
Our audience were given the unique opportunity to buy a share by using a hashtag #WispaGoldHF and watch it dramatically rise and fall over the course of a week. The campaign engaged people in real time with live interactive elements which led to a bumper share payout in chocolate.
MADEIT CREDITS
Annual 2022 SilverWispa Gold Hazelnut Flavour, ‘A New Type of Gold’Social
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VCCP has been a Contributor since 15th March 2016.