ABOUT

Our campaign for Wispa Gold Hazelnut Flavour, ‘A New Type of Gold’, was housed exclusively on Twitter, with each livestream, user interaction and the competition mechanic itself taking place on the platform.

Our audience were given the unique opportunity to buy a share by using a hashtag #WispaGoldHF and watch it dramatically rise and fall over the course of a week. The campaign engaged people in real time with live interactive elements which led to a bumper share payout in chocolate.