ABOUT

Our global campaign for Ford features the new Ranger being put through the paces in remote locations.

This integrated campaign required 360’s, POS, social media, print and web-based content. In partnership with Team Detroit and photographer John Roe, we created some the highest quality CGI photographic realism ever seen.

Our technical director was on location capturing the tech data needed to produce this project and ensured every remote location was workable for both static and motion deliverables.

Key to the success of the production was our hydraGen™ software that enables us to manage complex CGI configurations across multiple scenes in parallel and gives us the flexibility to update vehicle designs with ease at any stage of the production.

Drawing upon our extensive automotive experience, we delivered seamlessly integrated CGI vehicles in each location. The final artwork ran across brochures to a dedicated microsite and additional digital media. The complete production used our in-house creative and technical skills, allowing us to achieve the highest levels of realism.