ABOUT

In November and December 2022, Lacoste Parfums launched an NFT campaign, Lacoste Superheroes, in the UK to promote its fragrance and provide Christmas gifts. The campaign included an experiential pop-up event and sampling activity at Westfield London, where participants could register for Web3 wallets and receive interactive, animated NFTs. Participants could also unlock prizes by locating NFT drops on a virtual treasure hunt map. The campaign targeted Gen Z consumers who seek immersive experiences from brands. Overall, the campaign generated significant engagement, with over 34k players participating in two weeks.

-92,000 unique page visitors
-Attracted over 34k users
-17k+ users received free Lacoste Perfume samples
-23k+ users opted in to receive email marketing from Lacoste
-34,762 wallet signups
-20,004 prizes claimed
-49% of players claimed their sample
-3 minutes 23 seconds average engagement time
-10,482 players signed up during the first 2-day launch weekend