ABOUT

Forest Carbon, a leading ecosystem restoration company, is dedicated to revitalising wetland forests across SE Asia.

We partnered with Forest Carbon to create an identity under the concept “In Tune with Nature”, capturing the true impact of their work: restoring ecosystems & reviving biodiversity.

By listening to the sounds of life returning, we translated these natural symphonies into dynamic visuals. Using a custom-built generative tool, bioacoustic recordings were transformed into frequency driven-Chladni patterns—bringing thriving ecosystems to life.

Creating a brand by nature, for nature.

Forest Carbon showcases the true value of ecosystem restoration using cutting-edge technology. By measuring nature’s sounds, it tracks biodiversity and life returning to ecosystems. The “In Tune with Nature” design concept, inspired by nature’s symphony, visualizes restoration progress and its impact on biodiversity, communities, and the environment. Drawing from bioacoustics and Chladni figures, the vibrant identity reflects a thriving forest’s diversity. The aesthetic merges Forest Carbon’s scientific rigour with nature’s voice, making ecosystem health and impact both visible and credible.

Results:
100+ endangered species protected
1,300,000 tons of CO2 saved annually
36% return of forest in 5 years

“Our brand identity is a living thing, creating art from the frequencies of plants and animals. It reflects a desire to focus on nature's core value, rather than the commodification often seen in carbon and environmental markets. By using our own nature-powered technology, we have been able to create a design that feels organic and stands out from a “sea of green.”

The campaign demonstrates a multidisciplinary approach, combining creative technology with visual identity design to tell an emotional brand story. The agency’s ability to listen to ambitious entrepreneurs is creating real environmental impact and positive returns for investors and local communities. This partnership embodies a shared vision for a sustainable future where nature's beauty is celebrated and preserved for generations to come.” - Jeffrey Chatellier & Devan Wardwell, Founders of Forest Carbon

Credits:
Phil Dall, Executive Creative Director, SEA & India

Jonathan Brodie, Creative Director
Bianca Mente, Design Director
Johnson Tan, Designer
Shannon Lee, Junior Designer
Jessica Tan, Digital Creative Director
Paola Demichelis, Senior Creative Developer
Pragathi Harish, Junior Creative Developer
Bernadina Pramitasari, Film & Motion Designer
Ambrish Chaudhry, Chief Strategy Officer
Jenny Cook, Senior Strategist
Lena Lee, Strategist
Danley Stone, Head of Client Leadership
Priya Narwani, Client Manager
Zara Duffy, Director of Growth

Sixième Son - Sonic Branding Agency
Tom Tytherleigh - Copywriter