About me

I bring to the job a cumulative experience of 25 years in advertising. I was head of Copy at Leo Burnett, Delhi and Bates Clarion, Delhi and am currently working as a Creative Consultant.

I see myself primarily as an idea generator. Some of the ideas, encapsulated in lines, of which I have been the source include "The Coolest One" for Kelvinator refrigerator; "Life is one incredible journey" for the Outlook Traveller magazine ; "A movement called Liberty" for the Liberty Group, "Aaj ka Style Wave" for Liberty Shoes; "Life is incomplete without F" for the F collection in Liberty Shoes, "Har chunauti ke liye taiar" for Warrior safety shoes; "Freedom from the usual" for Revolutions Concept Stores; "Exotic expressions" for the Beach range of bathroom products; "Listen to the Future" for Kenwood car audio; "We'll let the walls speak" for Spectrum textured wall paints; "Your brush with fame" for Denman hairbrush; "Be an individual" for Toni&Guy hair cosmetics and "Monthly matrix of male lifestyle" for the m magazine.

I was part of Team Bates Clarion who won the CAG award for the launch campaign of Carrier air-conditioners in India. And also part of Team Montage who won the Delhi Advertising Club campaign of the year for Liberty shoes.