About me

I am an operations lead and creative professional with a background in creative project and production management, and creative direction. With over a decade of experience in the entertainment and media spaces, I have led cross-functional teams to produce compelling digital content, live events, branded experiences, and multimedia campaigns. My objective is to seamlessly bring together creative vision and high-impact deliverables.

Currently, I serve as the Head of Creative & Operations at Proach Media, which is a creative production and media agency based in Los Angeles. In this role, I lead campaign strategy across different verticals and oversee day-to-day agency operations, including workflows, production timelines, and team coordination. I serve as the connective tissue between the creative and operational sides of the business, driving the systems and infrastructure that allow teams to move fast without sacrificing quality. Additionally, I advise clients and how to leverage emerging technology within their content and production workflows.

Throughout my career, I have executed full-lifecycle visual campaigns for major clients including Paramount, CBS, and Panasonic, and managed brand integration strategy initiatives across major networks like CBS Interactive and CBS Radio. In addition to my operational and strategic work, I am a freelance sound designer. I create custom soundscapes and backing tracks for visual media, short-form videos, and multimedia installations.
I thrive in environments that demand strategic coordination, hands-on creativity, and structured administrative processes.

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