About me

I am an operations lead and creative professional with a background in project management and creative direction. With over a decade of experience in the entertainment, media, and brand spaces, I have led cross-functional teams to produce compelling digital content, live events, branded experiences, and multimedia campaigns. My objective is to seamlessly bring together creative vision and high-impact deliverables.

Currently, I serve as the Head of Creative & Operations at Proach Media. In this role, I lead campaign strategy across different verticals and oversee day-to-day agency operations, including workflows, production timelines, and cross-functional team coordination. I serve as the connective tissue between the creative and operational sides of the business, driving the systems and infrastructure that allow teams to move fast without sacrificing quality. Additionally, I advise clients on AI creative integration and how to leverage emerging technology within their content and production workflows.

Throughout my career, I have executed full-lifecycle visual campaigns for major clients including Paramount, CBS Sports, and Panasonic, and managed brand strategy initiatives across major networks like CBS Interactive and CBS Radio. In addition to my operational and strategic work, I am a freelance sound designer. I create custom soundscapes and backing tracks for visual media, short-form videos, and multimedia installations using Ableton Live, Logic Pro, and Adobe Audition. I consistently thrive in environments that demand strategic coordination, hands-on creativity, and structured administrative processes.

Skills

Agency Coordination, Brand Stategy, Content Management, Creative Direction, Digital Art, Digital Strategy, Event Management, Experiential Marketing, Influencer Marketing, Problem Solving, Production, Project Design, Social Media

Sector Experience

Beauty, Brand Management, Creative Services, Digital (SEO, PPC, SEM...), Entertainment, Fashion, Live Entertainment, Music, New Media, Radio