About me

Another Profile to read... let me try and make it interesting for you!

I'm a Creative Designer that transforms ideas, elevates brands & engages people.

I like variety and continuously learn & develop my skills. I set up POP Design & Projects in 2010, to put a brand identity to my freelancing career. My super talents grew from POP/POS Display (hence the brand name) and retail design, which have matured naturally into brand marketing. I have worked with some of the greats;

Estée Lauder Companies, IKEA, Hearing Dogs for Deaf People, Space Brands, Trek Bicycle corps, Canon and the NHS. Besides the biggies I love working with start ups because anything is possible or refreshing and giving an existing organisation a new direction that engages with their people and target markets.

How do I do what I do
Well, like my profile photo depicts, once fuelled with coffee. I have a ready smile and willing to listen, work to a brief or create one, research, collate mood boards, sketch out ideas and problem solve. To demonstrate ideas and concepts I use Adobe creative Suite for art-working and brand identity and for 3D design I build visuals in Cinema 4D and Vectorworks, including tech drawing packs to take a project onto the production stage.

I can project manage an installation or production and work with my partner who has extensive technical PM experience in delivering environments for retail and medical industries. We often collaborate on projects which strengthens the services POP can offer.

Why use me
I'm professional with 20+ years experienced, I enjoy client facing and understanding their requirements and introducing them to new possibilities. I'm Kind, curious (my teenage children would say nosey), funny, trust worthy and reliable. I feel privileged when people choose to work with me and in return I take them on a journey of discovery and deliver good, clever solutions which always accommodate and attract the end user or consumer, but keep the integrity and values of a brand.

Skills

3D Design, 3D Modeling, Branding, Digital Marketing, Graphic Design, Marketing, Project Design, Retail Design, Visual Merchandising, Visualising

Sector Experience

Accounting & Finance, Architecture, Branding, Charity / Not for profit, Design, Exhibitions, Healthcare, Interiors, Retail, Social Network / Community, Wall & Floor Coverings

Trade Associations

AMTICO, Canon, Estée Lauder, EVE LOM, Hearing Dogs for Deaf People, NHS, SPACE BRANDS, Trek Bikes