ABOUT

Amplify + PlayStation create another razor-sharp spectacle for Paris Games Week...

Challenge
For the seventh consecutive year, Amplify were challenged to deliver PlayStation’s biggest Paris Games Week yet.

Insight
Each year Paris Games Week is the focus of gaming media and consumers alike, setting the agenda for the year ahead, where guests expect an innovative, fun and memorable PlayStation experience – bigger and better than its last.

Strategy
With a wealth of 4K gaming content on offer, we wanted to create a standout presence for PlayStation from Showcase to Show Floor. One that creatively brought the world of PlayStation to life in ultra-high definition, accentuating design, experience and consumer navigation at full scale.