Amplify + PlayStation create another razor-sharp spectacle for Paris Games Week...
For the seventh consecutive year, Amplify were challenged to deliver PlayStation’s biggest Paris Games Week yet.
Each year Paris Games Week is the focus of gaming media and consumers alike, setting the agenda for the year ahead, where guests expect an innovative, fun and memorable PlayStation experience – bigger and better than its last.
With a wealth of 4K gaming content on offer, we wanted to create a standout presence for PlayStation from Showcase to Show Floor. One that creatively brought the world of PlayStation to life in ultra-high definition, accentuating design, experience and consumer navigation at full scale.