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About me

My name is Pilar, and my work bridges the worlds of design, writing, and strategy. With a background in journalism, I began my career writing about theater for the Spanish magazine La Guía del Ocio before expanding into literature and design. Along the way, I earned three Master's degrees in Creative Writing, Graphic Design, and Art Direction, and later deepened my focus on sustainability and responsible communication through a sustainability program at Cambridge University.

Beyond my work in branding, I have always been deeply connected to the visual arts, especially photography. I have participated in collective exhibitions such as Women is Art (ME Hotel, Madrid, 2020) and Upside Down Me (CCEBA, Buenos Aires), exploring the intersection of image and text as storytelling tools. In 2018, I co-founded Editorial Cumbia, an independent publishing house that launched its first book, Intermitencia, after ten years of research—an in-depth exploration of Mendoza's design history.

I have also written two books: Crecer era esto (Random House Mondadori, 2018) and Brava (Lunwerg Editores, 2020), co-authored with photographer Erea Azurmendi. Additionally, I was selected for a residency at Varda Artist Residency (Sausalito, California), where I had the opportunity to collaborate with talented photographers such as Lisa Carletta and Prue Stent.

As co-founder (and Head of Impostor Syndrome) at Felicidad Collective, I help brands craft narratives that are both visually compelling and deeply meaningful, ensuring that design goes beyond aesthetics to drive real impact. I believe communication and sustainability should go hand in hand, shaping messages that not only resonate but also contribute to lasting change.

Today, I split my time between Madrid and Sesimbra, balancing creative projects that connect sustainability, design, and storytelling—all while navigating motherhood, the ultimate masterclass in creativity, adaptability, and multitasking.

Details

AvailabilityLooking for work

ContractPerm

LocationMadrid, Spain

Skill LevelDirector

LanguagesEnglish, Portuguese, Spanish

Tagged Job TitlesCo-Founder, Creative Director, Art Director

Recommendations

Currently No Recommendations

Skills

Art Direction, brand identity, Brand Stategy, Copywriting, Event Management, Illustration, Journalism, naming, Photography

Sector Experience

Communications, consumer goods, Food & Beverages, Government, Hotels & Resorts, Renewable Energy, Sustainability & ESG, Travel & Leisure

Clients

23 Rios, 3Sapas, Armonía Bio, Balearia, BLab, El Pais, Iberostar Hoteles, MyAlma, Premios Verdes, RSPO Certified Sustainable Palm Oil, Siemens Energy, Slaibe Wines, Xcalibur

Awards

El Sol

Activity

Connections0

Followers3

Following0

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Creativepool member since 13 February 2025

Work
Articles
Achievements
Activity

Pilar's achievements

Site Achievements

Top 25

Judging

Pilar Franco Borrell has sat on the Creativepool Annual jury.

Annual 2025 Judge Art

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