About me

A passionate and genuine Director of Marketing with a relentless curiosity to activate the consumer audience. Bringing together the best of off- and online marketing based on twenty+ years of experience combined with a thorough understanding of current, continuous customer insight and (technological) innovations. A strong believer in making each other great as a team and as an individual, by building a culture of trust, positive energy and responsibility.

Strong hands on expertise in driving marketing strategies and implementation of integrated marketing plans both off- and online in B2C and B2B audiences.
Passionate in architecting and executing comprehensive, (data-driven) digital marketing strategies with customer engagement at its heart. Thorough working knowledge of all aspects of digital marketing and ability to bring concepts to life through impactful digital campaigns.

Extensive experience with online marketing management including optimizing effectiveness and customer experi