About me

Creative Thinking & Conceptualization | Content Management for Digital, Video & Print |

Branding & Corporate Strategy | Digital Content Strategy & Marketing | Creative Video Production |

25 years of bilingual experience in B2B-B2C communications and advertising (including 4 years in Dubai), with a sound knowledge of brand strategies, consumption patterns, video production, digital content and trends.

Objective: Deliver holistic solutions based on creative content, with an innovative approach, digital-oriented, ensuring clients' satisfaction and success.

My passion for creative content, branding effectiveness and innovative execution comes with the ability to manage teams and complete integrated MarCom campaigns from creative inception to strategic planning, implementation and monitoring.

I work hand in hand with design, copywriting, digital, production and post-production, client servicing, marketing and management teams to maximize the deliverables and match strategic positioning, business and cultural requirements, timelines and budgets.

Collaborating and sharing ideas with the organization's teams, the clients and the partners to achieve relevant goals is a must.

As a consistently reliable team player, much respectful of the projects' confidentiality, I thrive in a high-pressure environment and enjoy the challenges of meeting deadlines. I'm comfortable working on a wide range of supports and I'm able to inspire a spirit of collaboration with clients and across organizations.

Born and raised abroad, and used to working with international teams and clients, my motivation increases when I'm dealing with multicultural environments.

Languages: English - Fluent | French - Native | Arabic - Beginner