Pierre Joubert Creative Partner


Gauteng’s new Lion and Safari Park in the Cradle of Mankind, required a full strategy and visual identity which could house its primary and secondary commercial offerings in a distinct, seamless manner. The park offers a host of activities including guided game drives on the property with a host of animals to be discovered, offering tourists a full African Safari experience – all a stone’s throw from Johannesburg.

We established ‘Explore. Discover.’ as the new strategic positioning for the park echoed throughout the new brand collateral.

Date created: November 2016 2016-11-01T00:00:00+0000
Date published: 30 June 2017 2017-06-30T15:02:09+0100


  • Lion & Safari ParkClient
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Pierre Joubert has been a Contributor since 25th November 2015.

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