Picturesmith London


We made this handcrafted ident for Picturehouse cinemas to coincide with their new branding. The brief was to create a story that reflects the Picturehouse experience from the food and drink, to the types of screenings available.

This animation plays before every film, so maintaining interest with repeat viewings was fundamental to the design. We used split screens to add lots of detail to ensure the film remains enjoyable to watch even after many viewings.

We brought the animation to life using replacement assets. The animation had to be created in 2D first to work out every asset. There were thousands of assets each finished by hand - requiring patience, organisation and deft craft skills from our art department.

We shot this on a multi-plane which gave our Director of Photography freedom to create the depth we were looking for.

The original score, composed by Richard de Rosa was a perfect fit for the visuals, and Fonic added the final touches with fun sound design.

Client: Picturehouse Cinemas
Creative direction: Picturesmith
Produced/directed: Picturesmith
2D animation: Sam Bevington
Art department: Picturesmith & Magda Madra
Stop motion animation: Picturesmith
Director of Photography: Peter Ellmore
Gaffer: Jonathan Yates


  • Christian HopkinsDirector
  • Joana SilvaArt Direction
  • Jonathan YatesGaffer
  • Lisa RambergProducer
  • Magda MadraArt Department Assistant
  • Matthew WierengaLead Stop Motion Animator
  • Sam Bevington2D Animation
  • * Richard De RosaSound Technician
  • * PicturesmithCreative director
  • * Peter EllmoreDirector of Photography
Annual 2020 ShortlistPicturehouse | A night at the cinemaAnimation Project featured: on 9th March 2020 Contributor:

Picturesmith has been a Contributor since 25th November 2015.

Invite x3

Picturehouse | A night at the cinema