PICS London


A stunning animation created with the ‘Rolex Cosmograph Daytona’ model that we modelled purely in CGI from a supplied physical watch. Given full creative license with the lighting and direction of the animation we were able to showcase this classic watch design to it’s fullest. As a true measure of the faculties of CGI to capture photoreal detail, a sense of iconoclastic craft, and classic beauty, this animation for the Rolex Cosmograph Daytona remains as one of our favourites to have creatively authored.

Date created: July 2016 2016-07-01T00:00:00+0100
Date published: 6 March 2018 2018-03-06T13:07:31+0000


Annual 2017 ShortlistRolex Daytona Platinum - CGI Motion3D

Rolex Daytona Platinum - CGI Motion