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About me

I'm a senior Brand and Design Director creating distinctive, effective work across retail, ecommerce, consumer brands, lifestyle and B2B. I combine strategic brand thinking with hands-on creative direction and design, helping organisations turn complex ideas into clear, engaging and commercially effective communications.

I have worked agency-side, in-house and independently, including leadership roles at Dobbies Garden Centres and Ocado Retail. I lead multidisciplinary teams, partner with senior stakeholders and work closely with marketing, commercial, ecommerce and operational teams to create work that is creatively strong, practical and effective at scale.

I am comfortable shaping a creative brief, developing a brand system, leading and developing teams, and personally delivering work from concept through to rollout. I build visual identities, campaign platforms and practical toolkits that help brands show up consistently across channels, customer journeys and physical environments.

My work spans brand identity, integrated campaigns, digital and social content, CRM and email, ecommerce, packaging, retail environments, events, presentations, print and motion. I work confidently in Adobe Creative Cloud and Figma, and use generative-AI tools thoughtfully to accelerate exploration while protecting originality, craft and brand quality.

Available for freelance Senior Designer, Design Director, Brand Director and creative-leadership projects, while open to the right permanent Brand & Creative leadership opportunity.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon: United Kingdom

Working locationsLondon: United Kingdom, Winchester, Guildford

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesDesign Director, Graphic Designer, Creative

Ranking

#15 Ranked Design Director

Achievements

studiopro:Phill was verified as a studiopro on 3rd November 2022Top 25Design Director

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Recommendations

Currently No Recommendations

Sector Experience

Automotive, Charity / Not for profit, Communications, Education, Finance, FMCG, healthcare, Information Technology, Retail, Sports

Clients

AMV BBDO, Grand Visual, Havas AG, McCann London, Ocado, VCCP, VML, Wunderman Thompson

Trade Associations

Association of National Advertisers

CV / Resume

Phill's CV/Resume

Activity

Connections196 Followers328 Following546

Likes2

Creativepool member since 12 April 2019

Who liked Phill's work

Carla Orozco

Illustrator Graphic Designer, freelance

Switzerland

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Samina Hafeez

Looking for opportunities in fashion UK, Fashion industry

United Kingdom

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Who liked Phill's work

Carla Orozco

Samina Hafeez