. . .

About me

I'm a senior art director and brand designer with more than 20 years of experience building brands, campaigns and visual systems for companies that want to be noticed and remembered. I'm French born, based in New York, and I'm planning a move to Paris. I've also lived and worked in Bern and Zurich, so I'm comfortable working across cultures, languages and time zones.

My approach is simple. I start with the idea and the audience, then I craft the work until every detail earns its place. A strong concept gives a brand its voice, and craft is what makes people believe it. I care about typography, composition, image selection and the small decisions that separate work that looks fine from work that feels right. I like shaping an idea early with strategists, writers and creative leads, then following it all the way through to the final asset.

Over the years I've worked across health, biotech, fashion, luxury, consumer goods, culture and publishing. That range matters to me. Each sector has its own codes, and the best work often comes from knowing when to follow them and when to break them. In health and pharma I've worked agency side at Digitas Health and Benchwork, where clarity, trust and regulatory awareness have to live alongside strong creative. In fashion and luxury I focus on restraint, texture and a sense of desire. In biotech and diagnostics I translate complex science into identities that feel precise and human.

Some of the brands I've worked on include Nofaaa Therapeutics, Acutis Diagnostics, Comnco, Eau de Saint-Tropez, Biipi and Brisk Teaching. For Eau de Saint-Tropez I built the identity for a men's grooming brand. For Brisk Teaching I developed the branding and logotype concept for an AI tool for teachers. My portfolio at shows these projects in more depth, from naming and logo systems to packaging, campaign imagery and brand guidelines.

My day to day work covers brand strategy support, visual identity, logo and typography systems, packaging, art direction for campaigns and photography, print and digital layouts, presentation design and brand guidelines. I'm comfortable presenting to clients, defending a concept and adjusting it based on feedback without losing the idea. I enjoy working with small teams where everyone contributes, and I'm just as happy leading a project from first brief to final delivery as I am joining an existing team and raising the standard of the work.

I use AI as part of the creative process, not as a shortcut. I work with Midjourney and Adobe Firefly almost every day to explore directions quickly, build moodboards, test compositions and develop visual ideas. The final decisions, the taste and the finish still come from a human eye. I think the best use of these tools is to give designers more time to think and more options to choose from, while keeping the quality bar high.

What I bring to a team is judgment, speed and calm under pressure. I know how to turn a loose brief into a clear creative direction, how to protect a good idea through rounds of feedback, and how to keep the work consistent across every touchpoint, from a logo to a packaging system to a social campaign. I communicate openly, I take feedback well and I leave my ego at the door. I'm at my best in environments where craft is respected, where ideas are debated honestly and where the goal is work that people remember.

I like mentoring and sharing what I know. I've led and guided designers, helped younger creatives sharpen their portfolios and their thinking, and I believe a good creative lead leaves a team stronger than they found it. I completed the AIGA Professional Design Certification and the AIGA Leadership certificate, and I studied visual communication and design at EDTA Sornas in Paris, followed by studies at the Sorbonne.

Outside client work, I'm a practicing abstract artist. My series on psychogeographical mapping, shown at and on Artsy, explores how people move through and remember places. This practice keeps my eye fresh and feeds back into my commercial work, especially in how I think about rhythm, space and atmosphere.

I'm especially drawn to teams that treat design as a business tool as much as a creative one: studios and agencies that care about strategy, startups building a brand from scratch, and established companies that want to refresh how they look and speak. Whether the project is a new identity, a product launch, a rebrand or a full campaign, I bring the same standard of care, and I'm happy to start with a short call to understand what you need.

I'm available now for Creative Director, Associate Creative Director, Art Director, Senior Art Director and Design Director roles, as well as freelance projects. I'm open to relocating for the right opportunity. If you're building a brand, launching a campaign or looking for someone who can raise the creative level of your team, I'd love to talk.

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Details

AvailabilityLooking for work

ContractPerm, Freelance, Remote

LocationParis: France

Working LocationsParis: France, New York: United States, San Francisco: United States

Skill LevelSenior, Director

LanguagesFrench, English

Tagged Job TitlesArt Director, Creative Director, Branding Designer

Achievements

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Recommendations

Currently No Recommendations

Skills

Brand identity, Art direction, Campaign concepts, Packaging, Visual identity systems, Creative direction, Typography, Photograph

Sector Experience

Health and pharma, Biotech, Fashion, Luxury, CPG, Culture, Publishing

Activity

Connections11 Followers16 Following153

Views68

Creativepool member since 3 November 2026

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