ABOUT

Challenge: Launch a new anti-hacking network visibility product, GigaSECURE, that also had brand positioning implications for the Gigamon brand as a whole.
Solution: The client settled on two seemingly competing concepts: One illustrated how the product disclosed hackers hiding in plain sight using 'hidden man' camouflaged in corporate environments; The second concept was an industry 'call to arms'. After being part of the concepting process, I was asked to strategise and synthesize a unified approach, and plan the ensuing product launch. This activity was aimed at multiple levels of recipients, from C-suite to MIS and engineers, all in a complex influencer/decision-maker matrix.