Philip UX UI CX Strategy & Design Director

ABOUT

Challenge: Launch a new anti-hacking network visibility product, GigaSECURE, that also had brand positioning implications for the Gigamon brand as a whole.
Solution: The client settled on two seemingly competing concepts: One illustrated how the product disclosed hackers hiding in plain sight using 'hidden man' camouflaged in corporate environments; The second concept was an industry 'call to arms'. After being part of the concepting process, I was asked to strategise and synthesize a unified approach, and plan the ensuing product launch. This activity was aimed at multiple levels of recipients, from C-suite to MIS and engineers, all in a complex influencer/decision-maker matrix.

Date created: January 2016 2016-01-01T00:00:00+0000
Date published: 18 November 2016 2016-11-18T18:08:32+0000

MADEIT CREDITS

  • GigamonClient
  • * PhilipDigital Creative Director
Project featured: on 21st November 2016

Gigamon GigaSECURE product launch

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