. . .

About me

I'm an very experienced senior-level design professional with award-winning successes, specialising in communication, acquisition and retention, defining strategy, concept, setting direction and managing roll out

Experience Summary

- Cohesive customer-centred, business-oriented, brand-building, data-informed experience solutions for some of the world's finest agencies, consultancies and companies in-house.

- End-to-end acquisition and retention, from research and strategy through to concept and implementation.

- Deep involvement brand, content and marketing to product or service interactions and transactions.

- Award-winning skills and success at a senior-level in UX UI AC Design, Creative and Art Direction, Design Management and Business & Technology Consulting initiatives.

- Diverse brands: American Express, Audi, Barclays, Intel, Sky, The Design Council, Unilever, Vodafone and HM Government.

- Sector breadth: Automotive, Apparel, Energy, Entertainment, Education, Financial Services, FMCG, Food & Drink, Government, Healthcare, Retail, Technology, Telcoms and Travel.

Key Skills

- Designing simple and elegant solutions, prioritising multiple projects, handling suppliers, and maximising internal/external resources, quality and time.

- Identifying the 'right problem' and 'white space' opportunities, informed by research and data-insights, inspired lateral thinking and expansive ideation.

- Planning and facilitating workshops or ideation sessions, preparing strategy or service blueprints, customer journey maps and implementation roadmaps for outcome-focused delivery.

- Conducting market, competitor, customer and cultural analysis and translating data into a compelling stories and easily understood diagrams.

- Orchestrating product, service and experience design, from rapid prototyping, quick-to-test solutions through to the organisation of communication media content at branded journey touch-points.

- Collaborating with colleagues, leading teams, mentoring aspiring creators and running intern programmes within multidisciplinary environments and delivery frameworks (NB I have lectured at degree level).

- Enquiring strategic approach to work, from gathering research insights and following market movements, to investigating delivery software and practice methodology.

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