About me

I'm an very experienced senior-level design professional with award-winning successes, specialising in communication, acquisition and retention, defining strategy, concept, setting direction and managing roll out

Experience Summary

- Cohesive customer-centred, business-oriented, brand-building, data-informed experience solutions for some of the world's finest agencies, consultancies and companies in-house.

- End-to-end acquisition and retention, from research and strategy through to concept and implementation.

- Deep involvement brand, content and marketing to product or service interactions and transactions.

- Award-winning skills and success at a senior-level in UX UI AC Design, Creative and Art Direction, Design Management and Business & Technology Consulting initiatives.

- Diverse brands: American Express, Audi, Barclays, Intel, Sky, The Design Council, Unilever, Vodafone and HM Government.

- Sector breadth: Automotive, Apparel, Energy, Entertainment, Education, Financial Services, FMCG, Food & Drink, Government, Healthcare, Retail, Technology, Telcoms and Travel.

Key Skills

- Designing simple and elegant solutions, prioritising multiple projects, handling suppliers, and maximising internal/external resources, quality and time.

- Identifying the 'right problem' and 'white space' opportunities, informed by research and data-insights, inspired lateral thinking and expansive ideation.

- Planning and facilitating workshops or ideation sessions, preparing strategy or service blueprints, customer journey maps and implementation roadmaps for outcome-focused delivery.

- Conducting market, competitor, customer and cultural analysis and translating data into a compelling stories and easily understood diagrams.

- Orchestrating product, service and experience design, from rapid prototyping, quick-to-test solutions through to the organisation of communication media content at branded journey touch-points.

- Collaborating with colleagues, leading teams, mentoring aspiring creators and running intern programmes within multidisciplinary environments and delivery frameworks (NB I have lectured at degree level).

- Enquiring strategic approach to work, from gathering research insights and following market movements, to investigating delivery software and practice methodology.


Accessibility, Advertising, Agile Development, Audio Visual, B2B, B2C, Banking, Brain storming, Brand / Logo Design, Brand Management, Branding, Budgets Planning / Allocation, Campaign Planning, Change Management, Client Services, Communications, Consultancy, Content, Content Management, Creative Direction, Digital Marketing, Digital Strategy, Direct Mail, Editing, Email, Email Design, Email Marketing, Flash, Graphic Design, Icon Design, Illustration, Image Retouching, Interface Design, Internal Communications, Internet, iPhone / iPad, Legal, Management, Marketing, Media Planning, Negotiation, Operations, Picture Research, Point of Sale, PR, Problem Solving, Public Speaking, Q&A, Quality Control, Research & Development, Retouching, Road-mapping, SAAS, Script Writing, SEM, SEO, Sound Design, Staff Training, Taxonomy, Teaching / Lecturing, Team Management, Testing, Usability, UX/UI, Visual Layout, Visualising, Wireframes, Writing

Sector Experience

Accomodation, Accounting & Finance, Advertising, Airline, Animation, Audio / Visual, Automobiles, Automotive, Beverages, Brand Management, Branding, Broadcasting, Business Management, Call Centre / Customer Services, Catalogues & Brochures, Charity / Not for profit, Cinema, Communications, Computing (Hardware), Computing (Software), Consulting Services, Consumer Durables, Creative Services, Design, Digital (SEO, PPC, SEM...), E-Commerce, Education, Emergency Services, Event Organisers / Management, Exhibitions, Fashion, Film (Short / Documentary), Finance, FMCG, Food & Beverages, Footwear & Accessories, Funding & Investment Services, Gambling, Gaming, Government, Health, Household Goods, Information & Advice, Information Technology, Intellectual Property, Interactive, Internet, Legal, Market Research, Marketing, Merchandise, Mobile, New Media, Oil & Gas, Pensions & Insurance, Personal Care, Point of Sale, Renewable Energy, Research & Development, SAAS, Sales / Business Development, Social Enterprise, Social Network / Community, Telecoms, Television, Travel, UI / UX, Utilities


BIMA Awards, Campaign Direct Award, Cream Award, DMA Award Shortlist


Alto, American Express, Audi, Banco Santander, Becta, British Legion, Cabinet Office, Cadillac, Caravan Club, Cardionetics, Castrol, Central Trains, Chevrolet, Commerzbank, Department for work and pensions, design council, Hewlett Packard, Home Office, HSBC, Hyperoptic, ibm, Institute of Chartered Accountants in England and Wales, Jack Wills, Knorr, Kurt Geiger, Lloyds TSB, Lucozade, Marwi, National Innovation Centre, NHS, Opel, PUMA, Pure Powder, RBS, Reed Smith, Rosetta Stone, Saab, Serco, Skrill, Sky, Societe Generale, Sveltesse, Thomas Cook, Unilever, Valvoline, Vodafone, Wittenborg

Currently No Recommendations
Project featured:Audi Le Mans 24-Hours fan app
on 1st March 2016
Project featured:Gigamon GigaSECURE product launch
on 21st November 2016
Perm, Freelance, Temp-Perm, Part time, Remote
Skill Level
Creativepool member since 17 January 2013